Marketing doesn’t need to drain your billfold. Whoever said that expensive bells and whistles are the only way to market your company deserves a shaking finger in their direction. It’s entirely possible to promote your company and products without spending chunks of cash. Networking and a little time and tender lovin’ care can go a long way when advertising for your business.
Here are some simple, no cost tips to market for your company.
Attend meetings and events that might attract your potential customers. Meeting people, showing your pearly whites and talking positively about your company can go a long way.
Start joint ventures with other companies that might complement your business. They will be eager to join in knowing that their company will get publicity from your current customers and you will be able to hopefully grab the attention of their customers. For example, a restaurant may want to partner up with an entertainment venue. If you’re a dentist, maybe you can strike a deal with a plastic surgeon.
Get Social Online
Get educated on how to have an effective website with an attractive design. Find a tech savvy employee who will be willing to spearhead the quest to having a strong Facebook, LinkedIn and Twitter presence. Once these key online tools are in place and active, work on creating a blog with up-to-date content.
Become an Expert
Community organizations are constantly looking for speakers to talk with their membership on a variety of topics. Your business surely has some educational aspect that you can share with these groups. Suddenly you’re an expert. Then you can start writing articles and posting them to your blog. Who knows, maybe the press will contact you to contribute to an article.
Give your most cherished customers a little TLC. By simply sending a thank you note or expressing how genuinely appreciative you are to them for using your business, you will promote your brand positively. These customers are then apt to purchase more of your products and services and will talk about your business in a positive light to their network of friends and family.